Week 11A: Email Newsletters

-
My business would use a newsletter to inform our audience of an upcoming project or a new artist that we are working with so that the audience can be ready for an alum or song release. We would send a newsletter out quarterly so that there is enough content to present in the newsletter. When it comes to content for a music production newsletter we would definitely have to be creative with our posts so that we do not seem redundant. I think our audience would like newsletters that
1. Show behind the scenes video footage of some of the production process (maybe when an artist is singing in the booth) so that the audience can feel that they are on the journey with the artist.
2. Sneak-Peeks to a new song
3. Share inspirational stories about our experiences showing resilience and persistence in this industry to encourage our audience to keep fighting for their dreams.
4. Start a contest for singers/rappers to write a song to one of the beats that we created and the winner gets free studio time to record the song.
5. Post upcoming shows where the artists that we worked with will perform the songs that we created together.

Comments

Post a Comment

Popular posts from this blog

Week 3A: Communication - Business and Consumer

-
Yes, I have had many instances where I had a hard time communicating with a business. It really did not matter if I called them on the telephone, or spoke with them online via the "chat" pop up.  I do not feel that social media makes it easier to get the problem resolved. It has helped to get our company noticed by other professionals. They now follow our Instagram page which is pretty cool because that opens the door to network with seasoned professionals in our industry.  Recently I contacted another music producer who has already reached the level of success that my husband and I are trying to reach with our music production company. Although, the producer stated that he was too busy to meet with us, he did provide information that will help us grow the business and put us on the right path to reach success in the music industry. We love the positive comments. That encourages us that we are running the business right! We have never received negative comments about our
Read more

Week 1A: My Template

-
Hello everyone! I chose the fifth template in the CONTEMPO group as the template for my blog this semester. I really love the colors in this template compared to the others. It just felt really light and airy to me. The coral color against the dark green color from the leaves just seemed really calming and soothing to me.
Read more

Week 10A: Blogging for Business

-
Since blogging is considered a good platform to interact with customers, it would be beneficial to add a personal touch to a business blog. Adding human interest to a blog post will appeal to the consumers' emotions. One reason is that it evokes an emotional bond between the brand and the consumer because the consumer feels a connection with the company in regards to the content of the post. For example, the consumer can relate to the brand through a success story or even a failure that turned into a moment of education that helped serve as a building block to the company's current success. Another reason is that it can show a level of "intimacy". It shows that even though a business may be a corporation, they are still human and a personal post may cause the consumer to feel like "family". Thus, ensuring their loyalty of being a long-time customer and not feeling like they are seen or heard by the company and not being able to relate in any way.
Read more