Week 10A: Blogging for Business

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Since blogging is considered a good platform to interact with customers, it would be beneficial to add a personal touch to a business blog. Adding human interest to a blog post will appeal to the consumers' emotions. One reason is that it evokes an emotional bond between the brand and the consumer because the consumer feels a connection with the company in regards to the content of the post. For example, the consumer can relate to the brand through a success story or even a failure that turned into a moment of education that helped serve as a building block to the company's current success. Another reason is that it can show a level of "intimacy". It shows that even though a business may be a corporation, they are still human and a personal post may cause the consumer to feel like "family". Thus, ensuring their loyalty of being a long-time customer and not feeling like they are seen or heard by the company and not being able to relate in any way.

Comments

  1. Cristina AyalaApril 7, 2019 at 8:07 PM

    Exactly! That is why I know that I need to add a blog to my business! I've been so lazy about it. I've only posted a couple of videos and those seem to be doing well. I think I'm not good enough to write something. Perhaps I could hire someone to write the blogs for me but then I'd feel so fake!

    ReplyDelete
  2. CSIT 155April 8, 2019 at 7:44 PM

    Great point of view! having a learning aspect to a success or failure story really can help customers relate!

    ReplyDelete

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