Week 6B: Post Reach vs. Post Engagement
Post Reach refers to the number of people who have viewed the post that you made.
Post Engagement refers to the actual engagement on your post from others on Facebook whether it is by liking, sharing, or commenting.
Knowing the difference between these two terms is important because it will help someone better understand the analytics of their Facebook business page. It will help with realizing what type of posts get the most engagement from fellow Facebook users whether they follow your business page or not. A business can use Facebook insights to better help their customers because insights gives a business owner all the information that they need in regards to how the Facebook community is reacting to what they are posting. The insights show information such as the post reach vs post engagement and will afford the business the opportunity to realize what the viewers like so that they can post content that caters to the Facebook community's interest, thus ultimately helping to grow their business.
Post Engagement refers to the actual engagement on your post from others on Facebook whether it is by liking, sharing, or commenting.
Knowing the difference between these two terms is important because it will help someone better understand the analytics of their Facebook business page. It will help with realizing what type of posts get the most engagement from fellow Facebook users whether they follow your business page or not. A business can use Facebook insights to better help their customers because insights gives a business owner all the information that they need in regards to how the Facebook community is reacting to what they are posting. The insights show information such as the post reach vs post engagement and will afford the business the opportunity to realize what the viewers like so that they can post content that caters to the Facebook community's interest, thus ultimately helping to grow their business.
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