Week 5B: Defining My Target Market

Churchboy Beats is a music production company, and we are open to working with anyone who is an aspiring singer or rapper pursuing a career in music. We offer a variety of services such as custom beat making, professional sound recording, mixing/mastering, songwriting, music consulting, and artist development. Due to the fact that we offer these services, we can satisfy the needs of independent artists as well as professionals in the music industry. Specifically speaking, I would say that our target audience is made up of two distinct groups. The first group are the music creatives who are at least 18 years in age and preferably reside in Southern California. We are not opposed to working with people in other states, it just makes it difficult to guarantee high quality and professional product when we send a musical track to someone out of state and they have to go to a different producer to help them record a song to the musical track. If that other producer doesn't hold the same standards of professionalism/quality that we do, then it has an effect on the finished product. Our target audience for this first group is not gender specific, but geared toward adults (young and old) who are passionate about creating music and want to sing and/or rap to high quality musical tracks. For the second group our target audience are music supervisors. They are the people in charge of picking the music that will go perfectly for TV/Film projects and video games. We would promote our product (musical track or full songs) to a music supervisor based on the genre of music that they are searching for in regards to a specific scene for a television show, movie, commercial, or video game.